DentalEMR Weekly Performance Pulse

Jun 11 – Jun 18, 2026 · rolling 7 days
Data snapshot: Jun 18, 2026
Auto-refreshed every Thursday. Live data from the Jun 11–18 week, refreshed Jun 18, 2026. Pulled automatically from Microsoft Clarity and HubSpot.
Sessions
156
120 users · 293 pageviews
New Leads
3
1 demo · 2 trial · 1 spam filtered
Avg Engagement
1m 06s
66s per session
AI Referrals
0
no AI engine referred this week

Insights

AI referrals dropped to zero. No AI engine (ChatGPT, Perplexity, Claude, Gemini, Copilot) referred a single session this week, down from 3 last week. One quiet week is not a trend, but worth watching whether the GEO footprint rebounds next week.
Traffic and engagement softened. Sessions fell to 156 from 213, pageviews to 293 from 635, and average engagement to 1m 06s from 2m 55s. A broad, across-the-board dip rather than one page, worth a look if it persists.
Resources Hub dead clicks resolved. The /resources-hub dead-click spike from last week (25 dead clicks) is gone, now 0. Whatever non-responsive element was being clicked appears fixed.
Organic search holding. Google, Bing and Yahoo organic delivered 63 sessions (google 58, bing 3, yahoo 2), the top acquisition channel after direct. Indexing continues to carry the site.
Homepage scroll still shallow. The homepage took 160 sessions but only 35% average scroll depth. Dead clicks there dropped to 13 from 49, an improvement, but below-the-fold attention remains thin.
TDO showing up twice. Two of three genuine leads (McKitrick, McGuire) currently run TDO. A recurring competitor name in the same week is worth flagging to sales.

Form Submissions Breakdown

Demo / Meeting
1
Trial
2
Other form
0
No form (manual)
0
1 demo / meeting 2 trial 1 spam outreach filtered

Traffic Sources

SourceMediumSessionsShare
Direct(none)10366%
googleorganic5837%
www.dentalemr.com self-refdirect5233%
igsocial43%
bingorganic32%
bing.comreferral32%
yahooorganic21%
specialized-dental.itglue.comreferral1<1%
duckduckgo.comreferral1<1%
webflow.comreferral1<1%

AI Referrals Watch

0 AI referral sessions this week
No sessions from any watched AI engine this week. Last week: 3 (ChatGPT 2, Perplexity 1).
Watches: ChatGPT, Perplexity, Claude, Gemini, Copilot, You.com, Phind, Kagi

Clarity Smart Events

EventLast 7 days
Book (CTA click)7
Outbound click4
Contact Us click3
Show more click1
Book CTA clicks led this week, ahead of outbound clicks.

Top Pages by Sessions

PageSessionsScroll %Dead clicksRage clicks
dentalemr.com/16035%130
dentalemr.com/resources-hub2322%00
dentalemr.com/demo1980%30
dentalemr.com/solutions1771%40
dentalemr.com/faq984%00
dentalemr.com/trial681%10
dentalemr.com/pulse-internal561%110
dentalemr.com/resources/keep-referring-dentists-happy-endodontic-practice448%00

Where Leads Heard About Us

ValueLeadsShare
Colleague150%
Word of mouth and online150%
Counts genuine leads only. The trial lead did not answer this field.

Current Software (Competitive Intel)

ValueLeadsShare
TDO2100%
Who are we stealing from? TDO appeared twice this week, our most-cited incumbent.

Recent Lead Intelligence

Katherine McKitrick Demo
Jun 14 · drkmckitrick@gmail.com · source: OFFLINE
"start up. Looking for easy to use practice management tools"
Heard via: ColleagueProviders: 1Current: TDO
Richardson McGuire Trial
Jun 12 · endomcguire@yahoo.com · source: OFFLINE
"Time savings in charting and reporting."
Heard via: Word of mouth and onlineProviders: 1Current: TDO
Also this week: 1 trial request (Virginia Stellato) and 1 spam outreach filtered out (Reach Ridge / "Rachel Smith").
v2.0 CMS · Snapshot Jun 18, 2026 · Data sources: Microsoft Clarity (web behavior + GA4-enriched source/medium/campaign + Smart Events), HubSpot CRM (leads, form submissions, lead intel fields).